Watch This Now! Heinz Goes Gay

This new ad for Heinz is currently running in the UK.  What can we do to help them make an American version?  Heinz just got my loyalty in a big way.

Comments

[Chris]

:) UK Ads are always so much better!

[gidderguy]

And it was a bearish lil mum too.

[gidderguy]

And it was a bearish lil mum too.

[Caleb]

Those two are PLAINLY going to divorce soon. Did you see the blatant attempt to avoid a goodbye kiss??? Geesh.

[Brian Riedel]

It would be for Mayo lol.

[Brian Riedel]

It would be for Mayo lol.

[yyupper49441]

i bet that Mayo makes an exciting (and different) bedroom lube!lol

[Michael]

Thank you for posting this---it was really great to see it!

[G]

I'm quite impressed and would love to see an american version. Go Heinz!

[nicocoer]

Aww, that's adorable! Unfortunately, I think that were it to show in the US, the church-ies would boycott. :-/

Anyhow, thanks for posting, it's adorable!

[JMF]

[blink, blink]

Really? You think that's a gay commercial?

I think you need a class in media criticism, dude, cause that's a sexist, homophobic commercial attempting to play on the "joke" that it's a guy doing "things only girls do", like make lunch for their families and beg for kisses from the real breadwinner/power in the household.

[Lia]

Adorable!

[SMH]

JMF, I think you've had too many media criticism classes. The commercial would lead the average viewer to assume that the Dad was making lunch for his kids while Mom was away... and the nice twist was that his husband showed up. Get over the played out feminist critiques, they're so so tired... Well done, Heinz!

[RNVP]

@JMF, you're only half-right.

It's not a "gay" commercial, but it's not homophobic either. The man in the kitchen is a New York deli counter worker, which is why his accent is different from everybody else's. The idea is that the flavor of this mayo is so authentic that anyone can make a sandwich just like one found in a New York deli.

The man in the kitchen is simply symbolizing the flavor, and by standing in place for the mother, implying that the flavor has been brought into your home. The role of New York deli counter worker is actually considered to be traditionally masculine, so his making a sandwich is not feminizing in the slightest.

[JonJon]

I completely agree with RNVP in that this was not homophobic and a great use of symbolization of the New York deli worker. Gay, straight, or otherwise, it is still a really memorable commercial and last I checked that was what companies wanted...something that you would remember.

[jimmied]

I can think of 57 reasons to come out of the closet HEINZ!

[Annoyed]

Seriously? Why waste our time with this...it's not supposed to be a gay couple, it's just a creepy, crude example of the strange "magical power" of New York deli flavor on the suburban mom...

personally, I find it rather ineffective, it not homophobic.

[Nils]

Make your own mayonnaise instead for heaven's sakes! Buying that industrial product - yuck!

[Hot_latino_man]

A wrong conception by a "straight brain" about what is gay life ... the ones who did this ad must think "ones does the woman and the other does the man in a gay relationships"... that's a stupid myth for people who has no idea of what means to be gay .... I don't think it will be an American version .. this is shit ...

Mate i want to play in a band and to have a man as a bf .. i don't want to become a domestic cunt looking after kids .. that's stupid ...

If they want to open people's mind with this commercial it won't work ... people will still have the wrong message .. ones does the woman and the other does the man role .. crap! ...

[msf]

Nils, so if a loving gay couple decide to adopt and one makes sandwiches for the kids, this makes him a "domestic cunt looking after the kids"? I didn't find him either effeminate, nor was he submissive or bitchy. He was simply a guy making sandwiches for his kids. You say you want to be in a band and have a BF, and this is your narrow view of what being gay is all about. Being gay means that you are attracted to the same sex, not just one particular lifestyle chosen by you, or even mainstream gay culture. Isn't the right to choose our lifestyle what we have been fighting for? In addition, your use of the term "cunt" says volumes about how you feel about women in general. Mom would be so proud!

[David McKinnon]

Love it. It really made me smile in a big way!

[agent0014]

Below comments prove why they can't release this here. 90% of americans are too stupid to get the implications or humor in this... this isn't gay at all... RNVP is spot on with his (or her?) comment about where Heinz was trying to go with this ad. This is why I enjoy british humor so much more than most of what's available here... it takes half a brain to get it.

[Randy Colvin]

BRILLANT, as my Brit friends would say.

[Jessica Murphy]

i thought it was a wonderful ad. but if it were to run over here in the u.s. it would only run once if that and maybe only in san Fransisco only because it is a bearish copul and because the kids call him mum and i hate to say it but that just wont fly over here i dont know why it just wont i wish it could there is nothing wrong with the ad

[frank thomas]

WAY TO GO TEHERESA HEINZ KERRY, IF ONLY THE SHURB HAD NOT STOLE THE ELECTION,BARACK WILL NOT LET THIS HAPPEN AGAIN BY THE ;MCBUSH. FTW

[Pablo]

I think this was a symbolism, but the kiss part was the thing that make us think in a gay comercial!
Anyway, That is what i want in my future...
I'm not a nancy guy, i just want to be a masculine mammy who enjoy cooking for his kids!
I guess we need to make a latinamerican version too! but more especific for the gay comunity...

[HB]

Wasn't that Robert DeNiro as the chef? It looks and sounds just like him!

[HB]

Wasn't that Robert DeNiro as the chef? It looks and sounds just like him!

[Nate Ndosi]

Well, this was short-lived...

Heinz Ad Pulled in U.K.: Gay Kiss "Inappropriate"
A Heinz television advertisement has been pulled from the air in the United Kingdom after complaints from approximately 200 viewers, according to Times Online.The viewers reported the mayonnaise ad to the Advertising Standards Authority, complaining that it was both inappropriate and unsuitable for children because of a scene involving two men kissing, Times Online reported.
Nigel Dickie, director of corporate affairs for Heinz U.K., told Times Online, “It is our policy to listen to consumers. We recognize that some consumers raised concerns over the content of the ad, and this prompted our decision to withdraw it.”

The ad features a morning scene in a family kitchen, except instead of a mother making lunches for her kids (and kissing her husband goodbye), it’s a deli short-order chef, complete with New York accent, making sandwiches for the kids and then kissing his partner.

AMV BBDO, the advertising agency responsible for the ad, told Times Online that the aim of the commercial was to insinuate that the product “tastes as if you have your own New York deli man in your kitchen.” ( The Advocate )

They call that peck on the lips inappropriate? Wow, we have a long way to go as a people...

[micaltee]

What a great ad.

Congratulations to Heintz for even producing the ad, let alone airing it.

[Mr.Queerly]

"Innapropriate for children?" Who's the oppressed group here,gays or children? I doubt the 200 people complaining about the ad were children! Kids are pretty hard to shock nowadays with something as innocuous as this;they see worse on any given day on their friends' computers,if not their own.We know who the complainers were,the same morality police always frittering away their time "boycotting" and complaining about things most of today's kids only react to with a yawn.Such hysterics scour the commercial world,finding evil lurking in seemingly everything. What shall they condemn next? Hostess Ho-Hos and Ding Dongs,two curiously named products if ever!

[kirk]

Thanks for trying!

[Jake]

The problem that public viewers have with the commercial is the fact that the two men are kissing. Unlike a broadcasted show that can put up a warning before hand of the nature of the show the commercials cannot. The issues lies with the fact that there is a man kissing a man. It diverts the original concept of the commercial that "tastes as if you have your own New York deli man in your kitchen.” What certain audiences have a problem with is the fact that the two men are kissing. No I certainly don't think that the commercial is directed towards a "gay" audience. It's just the mother figure replaced as a male deli worker from New York. It's truly a simple commercial that people are taking too much of what they see and not looking at what the commercials true point is. Honestly if people want to argue and fight over the commercial let them because to me its not that big of a deal, everyones entitled to their own opinion and if the company decides that they no longer wanna run the commercial then they've decided that. Doesn't mean I wont buy their product (Even though I don't as it is.) it's the company's choice as to what they should do as a whole in order to make sure that their sales stay up. The point of the commercial is so simple that it's complicated to simple minded people because there is the kiss their. If the kiss never took place there wouldn't be the uproar in the way the commercial promotes the product. It's simple advertising that didn't work out they way they planned so they pulled it off the air. Stop crying, it's not like your the owner of the company or apart of the commercial. If the company decides to stop running the commercial then they've decided to stop. Because it offends certian audiences. They want to attrack all audiences, and not upset certain audiences. They're going to pick their battles wisely and go with what they see more of a profit or sale in. So if that means taking down the commercial, then so be it. It's simple marketing and its a simple commercial. You take it for what it is, or you'll take it for what you see. It's so simple that it's complicated.

[Ryan]

I agree with it being wrong in the sense that they made out one guy to be a mom and one to be a dad. I have a 12yo son and I am the MAN the dad and when I find the right guy he will be a MAN and also a 'DAD'! there is no mom in our home except the boys real mom. I find it very offensive when society thinks that there has to be the traditional man-woman..mom-dad. I also dont think any display of public affection is appropriate even with str8's. So I am glad they pulled the commercial.

[ken]

geeze, get a grip...it was a funny commercial that i found in no way gay. and to all the 'little girls' out there who are upset... get over it...i am masculine and have had masculine ltr lovers...but i know some couples who do adopt the man/woman roles...its all good...
i say if only 200 people can get a commercial pulled, lets get together and get some of those annoying commercials removed, like, what is it 'head on' , or the one with the two bears using toilet paper.... lol yall be good to each other now...

[Cesar in Lima-Peru (South America)]

What is the hurt in a little kiss goodbye after all the horrid footage we see on everydays TV news?

Cesar

[Eric]

That ad was hilarious. How can someone complain? It's obvious that the advertisers were making fun about how mothers do everything for their families, even being burly butchers.
It's sad when britains don't appreciate brittish humor.

[Bradford Noble]

Well no wonder they pulled the ad, is was poorly done. It's way too forced and unnatural. If they wanted to do it in a more tasteful way, it should have been more of a throw away instead of so obvious. Straight couples don't say things like "Hurry back sweet cheeks" and neither do gays. It's just poorly written and directed.
I'd yank it too just because it's such an obvious ploy at trying to get a reaction and it's selling fucking katsup for god sakes.

-Bradford Noble